Tag Archives: collection promotion

Adventures in APLTV

One of my favorite responsibilities at Austin Public Library is creating and managing APLTV. The Central Library has several LCD screens around the building and in the bookable meeting rooms. A subgroup of librarians on the reference team develops content for eight of these TVs, known as APLTV.

Here’s one of the screens on Floor 6.
This slide was in a sequence of several books about writing for November’s NaNoWriMo. When “live,” the video on the right plays continuously while the books show in a slideshow on the left.

I worked with an in-house programmer to create slide templates, which include a mix of text and slots for item covers and related videos. The backend is managed through Drupal. We plug in catalog records which pulls in the item images and metadata. A few description tweaks later, and we’re in business–curated slides of content display on the screens for the enjoyment and intrigue of our customers.

I coordinate the content themes with our APLTV Team of eight using a sprawling production schedule in a shared spreadsheet. My co-manager and I trade off months loading the team’s new content, which loops every 20 minutes or so, into two channels (we need not have unique content for all 8 TVs, oof!). We also select timely slides for What’s Hot, which repurposes the content for consumption through our website.

We highlight the official themes chosen by our marketing team–things like Banned Books Week and National Hispanic Heritage Month–along with the library’s strategic priorities, like STEM, Workforce and Economic Development and Equality, Diversity and Inclusion. Then we go to Weirdsville and let our imaginations run wild, weaving pop culture references with personal interests, promoting specific materials and broader resources, sometimes both at the time, like with my Bird Box slide:

Bird Box without the Wait slide

I even pulled this off with Clean Off Your Desk Day, directing visitors to check out our temporary paperweight display:

Clean Off Your Desk Day slide

We have some standard content that we refresh monthly, like our What We’re Borrowing series:

What Meg is Borrowing slide

Most content, though, is original each month, tied to our seasonal themes with creative hooks. I am particularly proud of this slide, which helped me win our traveling Triumphant Beast trophy in January, as voted on by the contributors of APLTV:

Vampire Movies That Don't Suck slide
This is the Triumphant Beast award, initiated by my co-manager Betsey and I to motivate our team and celebrate creativity. Only now do I realize it looks like it says Content of the Mouth. 😛

Here are a few more favorites. All examples in this post are my own:

This was in a sequence of four books about sharks, each with its own short shark video uploaded from YouTube.
National Bookmobile slide
This was in a set of four slides, showing off archival photos of APL bookmobiles interspersed with shots of our current vehicle.
Put a Bird On It slide
National Donut Day slide
Grisly Texas: Movies filmed in the gory heart of Texas slide
Jesus Christ Superstar slide
We Need Math, STAT! slide

It’s so much fun, and there’s so much to love – the piles of dumb puns and irrepressible passion for books, films, music, information and community.